Nordic bike brand Sigr expands to Australia
Sigr, a cycling apparel brand based in Umeå, Sweden, has broken into the Australian market. The move is the latest of a series of successes for the company, with invaluable support from the Enterprise Europe Network.
Founded on the principle that “everywhere is within biking distance”, Sigr is a cycling apparel brand that aims to create beautiful and innovative clothing for an active lifestyle. Since its inception in 2016, the brand has grown rapidly, in no small part thanks to their close cooperation with Uminova Innovation, the local representative of the Enterprise Europe Network.
The EEN, through Uminova Innovation, funded Sigr’s trip to Eurobike 2017, a globally important cycling trade fair. The Sigr team also attended SportTechMatch 2017, an international B2B matchmaking event in Düsseldorf for the sport and innovation industry, arranged by the EEN. Evidently, the hard work paid off: it was at Eurobike that Sigr met Cycle Closet, an Australian specialist cycle wear retailer. One international partnership later, Australian cyclists can now enjoy high-quality garments from a small city in Northern Sweden. Sigr products are available at Cyclet Closet in Brisbane and Adelaide, as of October 2017.
- "We hope that at Cycle Closet, riders will find Sigr to be a stylish option with an interesting story from the North of Sweden. Sigr may be from the other side of the globe, but the desire for great cycling wear is universal," says Fredrik, Head of Design at Sigr.